Marketing Manager AME - ASICS - Dubai

ASICS Europe BV (AEB) is the European Headquarters of ASICS, one of the world’s largest sportswear manufacturers. As a multi-sports brand (ASICS and Onitsuka Tiger) ASICS offers an outstanding range of shoes, apparel and equipment. The philosophy of ASICS is to stimulate people in sports and to provide them with innovative high-tech products. The company was founded in 1949 in Japan. The European headquarters, with more than 200 employees, are located in Hoofddorp since 1995. Subsidiaries are located in various other European countries

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Our people describe working at ASICS as passionate, focused on continuous improvement, performance, global, teamwork and quality.

Location

In this position you will be based in our office in Dubai, United Arab Emirates and you will be reporting to the General Manager Middle East.

Job purpose

To develop and to execute ASICS Middle East marketing strategies & -activities with the objective to enhance brand awareness/-perception along with other KPI´s for ASICS and ONITSUKA TIGER. Stimulating sales and providing support to sales and retail.

Responsibilities

Marketing

Analysis/Monitors market/trends and provides regular updates on key KPI´s, market needs

Builds marketing strategies and -plans in line with international guidelines to achieve goals

Develops, implements, coordinates & maintains seasonal marketing programs/-initiatives in close cooperation with Product-, Sales- and Retail department according to strategies.

Develops, implements, coordinates & maintains seasonal Account Marketing programs/-initiatives for Top 5 accounts in the region, in close cooperation with Product-, and Sales- department according to strategies.

Responsible for total marketing mix: TM, Promotions, PR, Media, Training&Education with focus on TM (SIS expansion, Training&Education, VM)

Coordinates the implementation of POS systems (S-I-S, running walls, instore POS, F: ID, etc.)

Builds and execute digital media investment and social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification that builds meaningful connections and encourages community members to take action.

Tells seasonal stories according to international road maps and local needs

Builds and leads external agencies (media, PR, training- & education)

Builds strong ties to key retail partners. Regular meetings to discuss strategies&plans

Management

Draws up the marketing budget for ASICS Middle East and executes accordingly

Reports progress and results periodically to the General Manager and AEB Marketing

Is responsible for realising plans within the set budgets and timelines.

Concludes contracts with suppliers, agencies within agreed budgets.

Leads/Monitors agencies (PR, T&E, etc.)

Leadership

Leading/Coaching/Motivating a team of 2-3 in the future

Provides clear agreements and expectations to the team

Develops marketing people (marketing skills, personal skills)

Representation and cooperation

Connects to key marketing stakeholders in retail on a regular basis

Represents at retail meetings, fairs, towards agencies

Communicate with key accounts in the GCC region on TM projects and provide toolboxes

Cooperates pro-actively with all relevant departments in AME and AEB

Provides regular updates about all marketing activities and results to all relevant stakeholders

Job requirements

Knowledge and experience

University degree with focus on marketing

> 4 years relevant marketing experience, preferably in Sports-/Fashion or FMCG industry

> 2 years proven trade marketing experience in an international environment

Good understanding of Retail business

Good command of written and spoken English

Knowledge of online marketing and good understanding of major marketing channels.

Arabic language would be a plus

Strong affinity with sport, especially running&training

Personal skills

Flexibility

Proactive

Teamwork

Problem analysis

Planning and organising

Written and verbal communication in English. Arabic would be a plus.

Influencing skills

Customer orientation

Creativity to running

What ASICS offers you

Competitive salary and an attractive social benefits package

Participation in our EMEA bonus scheme

50% discount on ASICS and Onitsuka Tiger products up to the local legal tax limit

Working for a growing sportive international company in a fast paced environment

The possibility to give your personal input and develop yourself within our company

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